B2C paused · User-tested MVPDigital product · Health & nutrition
NutriDia AI
Featured case study
From idea to a nutrition PWA: product, UX and growth with professional review.
El Rincón del Marketing
by Héctor Quiles
Marketing · eCommerce · Automation · AI
Strategy, growth and technology to help businesses grow.
I'm Héctor Quiles. I connect digital marketing, eCommerce, automation and artificial intelligence with real business goals.
18+ years in marketing, sales, eCommerce and digital transformation
HQ
Héctor Quiles SalaverríaPortrait pending
01Expertise
Where marketing meets operations.
- 01
Growth & performance
Acquisition, funnels and Meta/Google Ads campaigns with clear measurement.
- 02
B2B eCommerce
eShop, mobile commerce and eProcurement channels such as SAP Ariba, Unite and Wucato.
- 03
Marketing automation
Journeys, CRM and automation with Emarsys and related tools.
- 04
Applied AI
Practical AI integration into product, content and internal processes.
- 05
UX & SEO
Content architecture, user experience and organic visibility.
02Projects
Selected work.
All projects
Live projectDigital experience · Hospitality
Kamon
A mobile-first experience for Japanese–Mediterranean fusion cuisine in Valencia.
MVP in developmentApp · Travel & snow
SnowRadar
A Spain and Andorra ski resort comparison tool: an MVP for planning snow getaways.
Case study No public version
03Career
18+ years building digital channels.
Full background- 01Current
2019 – present
RECA Hispania
eBusiness Manager
eShop, mobile commerce, eProcurement (SAP Ariba, Unite, Wucato) and Emarsys automation.
- 02Current
2012 – present
El Rincón del Marketing
Freelance Web & Digital Marketing Consultant
Web, acquisition, landing pages, strategy and automation for selected projects.
- 03Completed
2025 – 2026
NutriDia AI
Co-founder & Growth Marketing Manager
Product, funnels, Meta/Google Ads and CRM for an AI-powered digital nutrition platform.
04Services
Digital consulting grounded in business.
View services01
Digital strategy & growth
Digital channel diagnosis, goal definition and a prioritised, measurable acquisition plan.
02
eCommerce & B2B channels
Launching and improving online stores and catalogues on professional procurement platforms.
03
Marketing automation & CRM
Journey design, segmentation and automated communications connected to your CRM.
04
AI applied to processes
Finding tasks where AI saves time and designing realistic workflows for your team.
05
Digital experience design & optimisation
Clear, fast, conversion-oriented websites and landing pages with an SEO foundation from day one.
↗Social
Latest content.
New ideas, coming here soon.
No selected posts yet. You can find me on LinkedIn.
Meeting · Consulting · Opportunities